Already enjoying a rapidly growing fanbase, Twitch saw a massive 60% gain in its audience in 2020. What didn’t drop during the pandemic, however, was viewers of esports on platforms like Twitch and YouTube. Twitch the racr how to#This was felt by sports leagues across the board, as everyone from the NFL to the NBA to even the Olympics scrambled to figure out how to continue sports in a world fighting a deadly pandemic. The Triple Crown, shuffled around with several races delayed by several months, saw its audience cut nearly in half in 2020. There were fewer dollars wagered on races, and there were fewer viewers of those races on television. However, despite this bounty of characters to celebrate, horse racing continues to neglect one category of potential stars of the sport, one that could possibly be the secret ingredient to attracting that much-coveted millennial and Generation Z audience that sports leagues so desire - and that’s the gamblers.Īt the end of 2020, thanks in large part to the uncertainty and chaos caused by the coronavirus pandemic, most of the key indicators we use to measure the health of the sport were down. Passionate and driven jockeys, cerebral and clever trainers, brash and colorful owners horse racing has an embarrassment of riches when it comes to big personalities. But each racehorse has an entire village behind it, and many of the people who help get a racehorse to the winner’s circle have become stars in their own right. There are the horses, naturally, and they rightfully command the most attention as the main attraction. There is a lot to root for in horse racing.
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